Commitment to Excellence (C2EX)

What is C2EX?

Commitment to Excellence (C2EX) from the National Association of REALTORS® empowers REALTORS® to evaluate, enhance and showcase their highest levels of professionalism. It's not a course, class or designation—it's an Endorsement that REALTORS® can promote when serving clients and other REALTORS®.

Get started on your journey today by logging in to www.C2EX.realtor and taking any one of the 11 self-assessments to measure your proficiency in 10 aspects of professionalism (11 for brokers), ranging from customer service to use of technology. The platform generates a customized learning path and recommends experiences and resources to enhance your individual skillset.

Keep in mind, the journey doesn't end there. The Commitment to Excellence program evolves as industry standards and best practices evolve. As new content, reference and resource materials are added to the platform, REALTORS® who have earned their C2EX Endorsement receive a notification inviting them back to engage and keep their skills and knowledge up to date.

C2EX Broker Challenge

More than 100,000 REALTORS® have started their C2EX journey. This year, you can join the 2023 C2EX Broker Challenge and sharpen your team’s competitive edge. Become a C2EX Endorsed brokerage office and you could win a Premium PR Package to promote your brokerage, gain national recognition, and raise the level of professionalism in the industry.

Here's How the Broker Challenge Works:

Ten C2EX Endorsed brokerage offices will be selected in a drawing to win a Premium PR Package. Winners will be announced at NAR’s Annual Conference in November 2023. To be a C2EX Endorsed Office, an office must meet the following requirements during the May 1 to October 1, 2023 challenge period:

1. The Managing Broker of the office must have their C2EX Endorsement.
2. At least 80% of the agents within the office must have their C2EX Endorsement.
3. After the first two steps are complete, then fill out the Brokerage Endorsement Application at NAR.realtor/C2EX/BrokerChallenge, and the Broker Challenge Entry Form and be approved by the C2EX Staff at NAR.